Never before has it been more important for hotels to have their online presence in order. OTAs like Booking.com put millions into R&D to get as many guests as possible to book through their platform. These are budgets that hotels do not have to put into this kind of research work. By choosing an agency that is ALWAYS at the forefront of hotel website development and online marketing, hotels can still be one step ahead of OTAs.
When we look at the past of web design in the hotel industry, we notice that hotels were often behind. The focus was, logically, on delivering the best experience to the guest and not the website. OTAs eagerly took advantage of this by being one step ahead of hotels online. But now, in 2023, hotels can relatively easily outsmart OTAs.
They do this by getting ahead of the big tech giants like Booking, Expedia, and Agoda. One way to do this is by opting for smart web design techniques. Because apart from stunning design and great photos, a hotel site's technology must also be outstanding to generate as many direct bookings as possible.
The framework we use has many advantages, we list three:
Should you have specific questions about the technical side of SEO, I, Niels, am always ready to answer your questions. Also to tell you the technical specifications of the framework, Vue, Nuxt, and SSR.
Of course, this is not so much a concern for the hotelier but all the more for us (as a specialist in website development for hotels). But, the easier we can work the more efficient and therefore we can continue to offer an affordable service. We are known for our excellent price-quality ratio. In addition, it allows us to customize parts of a site if desired. That in turn is an advantage for the hotelier.
Of course, we can easily name all the advantages but we think it would be a good idea if you take a look at the sites for yourself. Then you'll see how smoothly they work. But beware, before you know it you have booked and have to go to Leeuwarden with your friend for a fun weekend exploring Friesland.