SEO stands for "Search Engine Optimisation." By using SEO, you raise your hotel website's position in search engine results, such as Google. These results are referred to as "organic" because they occur more or less naturally. The more your content matches the user's web search, the higher your potential position will be in Google's search results.
Gathering information for a holiday or a weekend away usually starts with a Google search. So it's very important that your hotel is at the top of the search results. According to studies (for example by the National University of Ireland Galway), people do not often look past the first five organic results on the first page on Google. Organic results are always listed under paid advertisements (Ads) which are always listed above when displayed.
SEO ensures that you get more relevant visitors. To achieve this, it is required that the technical factors and the content (text, images, video) of your website are optimised. Becurious websites are all equipped with excellent technology such as great site structure, quick loading times, responsive design, optimised photos, and good title and description tags. With our search engine optimisation, we take things a step further and continually improve on the technology and your website's content.
Google is continuously improving its algorithms to ensure that the organic search results match the users' search terms as accurately as possible. In addition, it is necessary to regularly edit and update your website. For example, in the form of a news module or blog. That way you keep your website interesting to Google. Due to these factors, SEO is not a one-time action but a continual process. The result is a hotel site that scores better on Google, leading to more reservations.
Do you want to know more about how your hotel is performing in Google searches? Becurious offers custom search term reports. Together with you we determine the most important search terms. The performances of these are measured on a monthly basis and you receive detailed reports on them.