Search Engine Optimization for Hotels

Raise your hotel website's position in search engines and drive website traffic.

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Higher in Google with Search Engine Optimization (SEO)

SEO stands for "Search Engine Optimisation." By using SEO, you raise your hotel website's position in search engine results, such as Google. These results are referred to as "organic" because they occur more or less naturally. The more your content matches the user's web search, the higher your potential position will be in Google's search results.

Your Hotel In Search Results

Gathering information for a holiday or a weekend away usually starts with a Google search. So it's very important that your hotel is at the top of the search results. According to studies (for example by the National University of Ireland Galway), people do not often look past the first five organic results on the first page on Google. 

Becurious hotel websites are equipped with state-of-the-art technology


SEO ensures that you get more relevant visitors. To achieve this, it is required that the technical factors and the content (text, images, video) of your website are optimised. Becurious websites are all equipped with excellent technology such as great site structure, quick loading times, responsive design, optimised photos, and good title and description tags. With our search engine optimisation, we take things a step further and continually improve on the technology and your website's content.

SEO Is A Continual Process

Google is continuously improving its algorithms to ensure that the organic search results match the users' search terms as accurately as possible. In addition, it is necessary to regularly edit and update your website. For example, in the form of a news module or blog. That way you keep your website interesting to Google. Due to these factors, SEO is not a one-time action but a continual process. The result is a hotel site that scores better on Google, leading to more reservations.


"Content is king". This is a famous SEO statement and indeed, textual hotel webite content is an import factor in SEO. Copy should be written with a website visitor in mind. However, using the right keywords and setting the right attributes as heading and meta tags, makes the difference. Also, the internal link structure should be configured in an optimal way. As part of our SEO service we guide our clients through the perfect configuration of these settings. Both textual and technical. 

Reporting and services

Monthly SEO Reports

Do you want to know more about how your hotel is performing in Google searches? Becurious works with advanced software to track the results. Together with you we determine the most important keywords. The performances of these keywords are measured on a daily basis and you receive detailed monthly reports.

Google Search Console

As part of our website setup process we will setup a Google Search Console account for your hotel's website. Also, we make sure your XML sitemap is connected to the Search Console. This will lead to improved indexation of your website content. Also, technical and content based performance indicators will be available and closely monitored by us. 

Google My Business

An important part of a result page of a (branded) search for your hotel will be the information within the Google My Business information (right colomn). In order to manage and track the information and setting properly, we will assist you with the configuration and management of this information. 


Do you want to have better results in search engines like Google?

Contact us now via the contact form. Our team will answer all your questions and work with you to find the best solution for your hotel.

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