Meta search websites make it possible for hotels to get the same exposure as OTA's or large hotel chains. Potential hotel guests often start the search for a hotel on Google, TripAdvisor, Trivago or Kayak. They can then choose to complete the booking process via an OTA or directly on the hotel's official website. By placing your hotel among the results of these meta search sites you are immediately visible to a large audience and receive more direct bookings.
With the Meta Search Advertising program Becurious offers hotels the possibility to advertise smartly with a budget of their own choice and at a lower commission per booking.
Google Hotel Ads shows your hotel on Google and Google Maps, on desktops, tablets and mobile devices. These hotel ads always contain the current room price and the corresponding availability. Potential hotel guests see these ads when they are actively looking for a hotel. You only pay when your ad generates a booking. The goal is always to generate bookings at a lower cost than the commission calculated by online travel agencies (OTA's). This is different from Google Ads for hotels.
The largest travel website in the world with more than 600 million impartial travel reviews. This meta-search website contains more than 200 websites to find the best hotel prices. Make sure your hotel website has a listing here and get more direct bookings.
trivago is a hotel search engine that offers a comprehensive price comparison. The prices shown come from numerous hotels and OTA's. This means that although users choose their hotel on trivago, the booking process goes through the selected OTA or hotel website. If you click on the 'See offer' button, you will be redirected to an OTA or to your hotel website. If your hotel offers the best price, there is a good chance that the reservation will be completed on your hotel website.
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