Google advertising (SEA) for Hotels

A successful Ads campaign provides more relevant website traffic, more direct bookings, and therefore more revenue.

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With Google Ads, you can easily generate relevant website traffic and increase direct revenue

It is important that potential hotel guests can easily find your hotel via Google. Search Engine Advertising (SEA) gives hotels an Ad on specific search result pages related to a query. With Google's advertisement programme, Google Ads, you can easily reach website visitors who are looking for your hotel's specific characteristics. A successful Ads campaign provides more relevant website visitors, more direct bookings, and therefore higher revenue.

Reach Your Target Audience

Advertising on Google is a quick and efficient way to bring your site into the spotlight and generate more online bookings. With a Google Ads campaign, you are immediately visible as soon as potential guests start looking for terms that match your hotel. Another advantage of Google Ads is that you can target your campaigns at specific markets. This is also known as targeting. Think of certain countries, regions, cities, and demographics.

You set the budget

A successful Ads campaign provides more relevant website hits, more direct bookings, and therefore more turnover. Furthermore, you only pay when someone clicks on your advertisement, not for the display of the advertisement itself. So, you control the costs.

Increase Your Brand Awareness With Display Ads

To increase brand awareness, display advertisements are often used. You pay per 1,000 impressions (CPM). A display campaign consists of showing "banners" to a large, selected audience and are shown on more than two million websites and in more than 650,000 apps. Via extensive targeting options, your advertisement can be shown to selected demographics based on subjects, keywords, devices, demographic information, and more. The hotel advertisement can be shown wherever your target audience is. 

Reach Hotel Guests Again With Remarketing

By applying remarketing to your text and banner advertisements, you can draw previous visitors who visited your website (but did not make a reservation) back to your site. Remarketing is an effective method to re-introduce your hotel to your potential guests on other websites. Becurious is mindful to ensure that your advertisement is not shown too often, to avoid annoyance of your potential hotel guest.

Optimizing your Hotel's Google Ads campaigns


As part of our Google Ads management services you will receive a monthly performance report. With this report it will be clear what amount is spent on your campaigns, and more importantly, what amount of revenue these campaigns have generated. Based on various relevant KPI's (cost, revenue, conversion rate, ROAS, etc.) we will further optimise your campaigns. This way you will have the best return on every invested euro. 

A Thorough Approach

Together with you we can determine your goals, budget, and duration of the campaign. Then we will actually set up the Ads campaign. Over the course of the campaign we will perform analyses and optimise where necessary for the best turnover. We will discuss the achieved results according to the monthly reports. Based on the information we can, if desired, give advice on other opportunities regarding online marketing. Consider, for example, search engine optimization (SEO), email marketing, and advertising on Facebook.

Having trouble optimizing your ROAS? Or are you simply in need of more traffic and conversions?

Then contact us now via the contact form. Our team will answer all your questions and work with you to find the best solution for your hotel.

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