Targeted Google advertising (SEA) for Hotels

It is important that people can easily find your hotel via Google. Search Engine Advertising (SEA) means paid search results. With Google's advertisement programme, Google Ads, you can easily reach website visitors who are looking for your hotel's specific characteristics. A successful Ads campaign provides more relevant website hits, more direct bookings, and therefore a higher turnover.

Reach Your Target Audience

Advertising on Google is a quick and efficient way to bring your site into the spotlight and generate more online bookings. With a targeted Google Ads campaign, you are immediately visible as soon as potential guests start looking for terms that match your hotel. Another advantage of Google Ads is that you can aim your advertisements at specific markets. This is also known as targeting. Think of certain countries, regions, cities, and demographics.

You Decide The Costs

A successful Ads campaign provides more relevant website hits, more direct bookings, and therefore more turnover. Furthermore, you only pay when someone clicks on your advertisement, not for the display of the advertisement itself. So you can manage the costs yourself.

Increase Your Brand Awareness With Display Ads

To increase brand awareness, display advertisements are often used. You pay per 1,000 impressions (CPM). A display campaign consists of showing "banners" to a large, selected audience and are shown on more than two million websites and in more than 650,000 apps. Via extensive targeting options, your advertisement can be shown to selected demographics based on subjects, search terms, devices, demographic information, and more. The hotel advertisement can be shown wherever your target audience is. 

Reach Hotel Guests Again With Remarketing

By applying remarketing to your text and banner advertisements, you can draw previous visitors who found your site via Ads (but did not make a reservation) back to your site. Remarketing is an effective method to re-introduce your hotel to your potential guests on other websites. Becurious is mindful to ensure that your advertisement is not shown too often, to avoid annoyance of your potential hotel guest.