It is important that people can easily find your hotel via Google. Search Engine Advertising (SEA) are paid search results. With Google's advertisement programme, Google Ads, you can easily get website visitors who are looking for your hotel's specific characteristics. A successful Ads campaign provides more relevant website hits, more direct bookings, and therefore a higher turnover.
Advertising on Google is a quick and efficient way to bring your site into the spotlight and generate more online bookings. With a targeted Google Ads campaign, you are immediately visible as soon as potential guests start looking for terms that match your hotel. Another advantage of Google Ads is that you can aim your advertisements at specific markets. This is also known as targeting. Think of certain countries, regions, cities, and demographics.
A successful Ads campaign provides more relevant website hits, more direct bookings, and therefore more turnover. Furthermore, you only pay when someone clicks on your advertisement, not for the display of the advertisement itself. So you can manage the costs yourself.
To increase brand awareness, display advertisements are often used. You pay per 1,000 impressions (CPM). A display campaign consists of showing "banners" to a large, selected audience and are shown on more than two million websites and in more than 650,000 apps. Via extensive targeting options, your advertisement can be shown to selected demographics based on subjects, search terms, devices, demographic information, and more. The hotel advertisement can be shown wherever your target audience is.
By applying remarketing to your text and banner advertisements, you can draw previous visitors who found your site via Ads (but did not make a reservation) back to your site. Remarketing is an effective method to re-introduce your hotel to your potential guests on other websites. BeCurious is mindful to ensure that your advertisement is not shown too often, to avoid annoyance of your potential hotel guest.
Together with you we can determine your goals, budget, and duration of the campaign. Then we will actually set up the Ads campaign. Over the course of the campaign we will perform some analyses and optimise where necessary for the best turnover. We will discuss the achieved results according to the monthly reports. Based on the information we can, if desired, give advice on other opportunities regarding online marketing. Consider, for example, search engine optimization (SEO), e-mail marketing, and advertising on Facebook.