Most people rely on Booking.com. It's the fastest route to filled rooms, and it works. At least on the short term. Because travellers don't actually enjoy the OTA experience. It's cluttered, aggressive, impersonal, and designed to serve the platform rather than your hotel. It does nothing for your guest loyalty. Your guests will book through Booking.com, and you pay that commission again and again. Paying almost 20% of your revenue, every single time!
That's a liability. We want hotels to be independent from OTA's.
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