What’s inside the checklist?
This practical guide helps you:
📄 Write content that answers real guest questions
🧭 Structure pages with clear headings, bullet points, and FAQs
🏨 Highlight your location and tailor content to key guest segments
🤖 Optimise for AI interfaces like ChatGPT, Gemini and Perplexity
The result?
✅ Increased visibility in both search engines and AI tools
✅ Content that reflects how people actually search and decide
✅ More direct bookings through your own website
✅ A clear understanding of where you stand—and how to improve
Need help putting it into action?
We’d be happy to walk you through the checklist and show you quick wins—completely free of charge.
We can also help you implement our Conversational Booking Engine: a smart assistant on your site that answers guest questions in real time and turns conversations into confirmed bookings.
