Be found and bookable within AI-driven search results

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Higher in AI results with Generative Engine Optimisation

GEO for Hotels

Generative Engine Optimisation (GEO) is the next step in online visibility for hotels. While traditional SEO focuses on ranking your website higher in search engines like Google, GEO ensures that your hotel is visible and bookable within AI-driven search engines — such as ChatGPT, Perplexity, and Google Gemini.

As guests increasingly ask conversational questions instead of typing keywords, GEO helps your hotel appear in these intelligent responses. The more relevant and structured your content is for these AI platforms, the greater the chance your hotel is recommended, and directly bookable.

Your Hotel in AI Search Results

When travellers ask AI tools questions like “Which boutique hotels in Amsterdam have parking?” or “What’s the best seaside hotel in Belgium for a weekend getaway?”, the results are generated based on trusted online sources.
GEO ensures your hotel’s data and content are optimised for these platforms, allowing you to appear in the right context, not just in Google, but also inside the emerging Generative Web (LLM's).

This is where tomorrow’s bookings will come from.

Becurious hotel websites are built for the future of search

Technology

Every Becurious hotel website already includes advanced SEO and structured data foundations. With GEO, we go one step further, enriching your site with AI-readable data, conversational prompts, and contextual content that ensures compatibility with generative systems.

Your site will be optimised for:

  • AI-based visibility (ChatGPT, Gemini, Perplexity)
  • Structured data (schema.org for hotels)
  • Integration with Google Hotel Ads, Microsoft Hotel Ads and Tripadvisor (optional)

With GEO, your hotel isn’t just found, it’s understood by AI.

GEO is a continuous process

Generative search engines evolve quickly, and so does your hotel’s online presence. GEO is not a one-time setup but an ongoing optimisation process.
We monitor how your hotel appears within AI-generated results and continuously adjust your content, data, and connections to improve visibility and conversion.

As with SEO, the ongoing fine-tuning pays off in long-term growth: more visibility, more relevance, and more direct bookings.

Content that engages humans and trains AI

High-quality, conversational content plays a key role in GEO. We help you craft website texts, FAQs and descriptions that answer natural-language questions while embedding the right structured data and context signals.
Our team ensures your hotel’s story and offering are easy for both guests and AI systems to understand.

This includes:

  • Optimising key pages (rooms, restaurant, location) for AI discoverability
  • Writing AI-friendly meta and schema descriptions
  • Setting up question-based content that matches real user queries

Reporting and Services

Monthly GEO Reports

We track how your hotel performs across major LLM's. You’ll receive a clear monthly report that shows:

  • Presence in generative search results
  • AI query performance (visibility and context)
  • Technical and structured data improvements
     

Ongoing Optimisation & Support

Our team monitors the changing behaviour of AI systems and keeps your hotel’s setup up to date, ensuring you remain visible as the landscape evolves.


Connectivity Setup (optional)

As part of the GEO setup and together with our integration partner, we establish connectivity with Google Hotel Ads, Microsoft Hotel Ads, and Tripadvisor. This allows your hotel to move toward direct bookability within AI and voice-based platforms.

Do you want your hotel to be visible and bookable within the AI-powered web?

Contact us now via the contact form. Our team will guide you through the possibilities of Generative Engine Optimisation and help your hotel stay ahead in the era of intelligent search.

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