Hotel Marketing

Digital Marketing Strategies for hotels and hotel groups.

Reach the right hotel guests with effective hotel marketing

Our mission is simple: we aim to manage, enhance and maximise your hotel's marketing potential through technology, aligned strategies and the deployment of relevant digital marketing tools. We create sustainable value propositions to reach your target audience in the most effective way using the platforms and messages they prefer.

Every Hotel is Unique

Together with you, we map out the unique proposition of your hotel. As part of our (re)branding services, this identity can be determined or further optimised. A matching visual identity will be created. The unique story of your hotel, its identity and the clearly defined facilities, services and level of service form the basis of your marketing strategy.

Your route to your guests

Our online hotel marketing services are always deployed with a clearly defined strategy in mind. We use our method 'Your route to your guests' to create your customised hotel marketing strategy. Based on the unique aspects of your hotel, the current marketing and tech stack, the relevant environmental factors, your target groups and available resources, the route to your guests is determined.

Hotel Marketing Coach

To find the route to your guests, we implement this plan together with you. We do this with our Hotel Marketing Coach service. Your personal online hotel marketing coach offers all-round support and optimises the use of the online marketing tools relevant to your hotel. In this way, we work in a pleasant and structural way on achieving the marketing objectives of your hotel.

Instruments and reports

Tools

To reach and convert the right target markets for your hotel, Becurious can succesfully deploy and manage the following digital marketing instruments:

Reporting

To monitor and optimise the performance of your website and the relevant digital marketing instruments, you will recieve monthly performance reports. Based on the results of these reports we will further improve your campaigns. In this way, we achieve the objectives formulated in your online marketing strategy.