Advanced conversion-optimization tools
Clear reports
Your own optimization consultant
Are your hotel site's visitors not booking (quickly enough)? We can find out what is causing this with the aid of online tests and experiments. According to the test results, we can improve your website. We increase conversion goals with conversion-optimisation. Conversion goals for hotels are things such as booking a room but can also be requests for catering and meeting facilities or even newsletter signup.
We use a number of online tools to optimise hotel site conversion: conversion-optimisation tools. We select which to use based on your situation. Our "A/B-test" offers the possibility of showing different versions of the same page to your visitors to experiment with how small changes may affect your conversion rate. The colour or position of the reservation button, for example. We measure which variation is the most effective and implement this change on the hotel website.
Usability research is a good way to find out why certain visitors view certain pages and what actions they perform there. In this online research we allow website visitors to go through the booking process, for example. At the same time, we observe their actions and pinpoint potential bottle necks. With this information we can increase user-friendliness, which leads to higher conversion.
When we start cooperating, we determine the goals together. According to that, we then decide which tests to conduct. After that, we have monthly basic maintenance. You will receive a report of test results every month. Based on this, we could alter the website layout or perhaps decide to conduct more tests. That's how we continue to improve.